World Kashmir Forum

Apna Kashmir

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Apna Kashmir

Apna Kashmir is a flagship initiative of the World Kashmir Forum (WKF), aimed at reimagining Kashmir not just as a conflict zone—but as a cradle of unmatched natural beauty, rich culture, and untapped economic potential. Through this campaign, WKF promotes a peaceful and prosperous vision of Kashmir, anchored in sustainable tourism, heritage preservation, and local community empowerment.

Key goals of Apna Kashmir:

This initiative envisions a future where Kashmiris thrive with dignity, global travelers explore safely, and the region flourishes as a beacon of peace, sustainability, and resilience.

Discover the other side of Kashmir—rich, resilient, and ready.

Economic Impact of the Tourism Industry

The travel and tourism industry is a vital component of the global economy, contributing significantly to GDP and employment. In 2019, the industry accounted for 10.4% of global GDP and supported 319 million jobs, equivalent to 10% of total employment worldwide.This sector not only stimulates economic growth but also fosters cross-cultural understanding and cooperation.

Program Objectives

01

Promote AJK Tourism

  • Objective: Showcase the cultural richness, historical significance, heritage, and unique events of AJK to attract global tourists.
  • Impact: Increased global awareness and interest in AJK as a tourist destination, leading to higher tourist inflows, cultural exchange, and tourism revenue.

02

Create Tourism Skilled Workforce

  • Objective: Provide comprehensive training and development programs to existing tourism service providers.
  • Impact: Improved service quality and professionalism in the tourism sector, resulting in enhanced tourist experiences and satisfaction.

03

Entrepreneurship

  • Objective: Encourage and support the creation of new tourism-related businesses, fostering entrepreneurship within the region.
  • Impact: Increased number of tourism-related startups, diversification of tourism offerings, and a more vibrant local economy driven by entrepreneurial activities.

04

Create Employment

  • Objective: Develop a skilled workforce in the tourism sector, enhancing accessibility to employment opportunities and entrepreneurship.
  • Impact: Generation of new jobs in the tourism industry, reduction in unemployment, and empowerment of local communities through better employment prospects and entrepreneurial opportunities.

Expected Outcomes

KASHMIR

How You can Help

Discover the different ways you can get involved and support our mission. Whether through donations, volunteering, or spreading awareness, your contribution can make a difference.

World Kashmir Forum

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