
Apna Kashmir
Apna Kashmir is a flagship initiative of the World Kashmir Forum (WKF), aimed at reimagining Kashmir not just as a conflict zone—but as a cradle of unmatched natural beauty, rich culture, and untapped economic potential. Through this campaign, WKF promotes a peaceful and prosperous vision of Kashmir, anchored in sustainable tourism, heritage preservation, and local community empowerment.
Key goals of Apna Kashmir:
- Showcase Kashmir’s cultural and ecological treasures to the world
- Foster tourism-driven economic revival through sustainable models
- Engage youth, women, and locals as active partners in development
- Replace narratives of violence with stories of hope and heritage
This initiative envisions a future where Kashmiris thrive with dignity, global travelers explore safely, and the region flourishes as a beacon of peace, sustainability, and resilience.
Discover the other side of Kashmir—rich, resilient, and ready.